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WINGS MOBILE is a mobile network operator, a software developer house and, finally now a producer of electronic products. Thanks to this triple activity, combined with a sophisticated sensibility aimed at cutting edge leadership, it perfectly links the current needs of users with technological innovation, providing solutions and unique products in the world. Since its foundation in 2007 until 2016, it has been competing in the wholesale Business To Business (B2B) market, offering its services to the main telecommunications operators such as: Ono (nowadays Vodafone), Jazztel ( Orange), Tata, Belgacom, and many others. In 2017, the organization decided to enter the Retail market, directly distributing its services and products to the end customer and, creating its own distribution system. This possed an enormous challenge for a little-known brand, in a traditionally controlled area by large-scale distributors that preferred established and demanded brands.