Microsoft: Bing Blocked 5 Million Cryptocurrency Ads In 2018
Microsoft’s Bing Says Cryptocurrency ‘Key Focus’
“While digital advertising is incredibly powerful and open, it is also prone to abuse by bad actors trying to defraud and deceive users by delivering harmful and misleading ads, with persuasive content and innocent looking URLS that lead to phishing, malware attacks and other types of fraud,” the company claimed.
Microsoft became one of the media giants to receive scorn from the cryptocurrency industry in 2018 when it opted to ban cryptocurrency ads, a measure also enacted by Facebook, Google and Twitter.
Facebook and Google have since partially reversed their decision, while Twitter and Bing continue blocking related content.
A common factor influencing the bans was a lack of transparency regarding the end product, while the relatively nascent stage of the cryptocurrency phenomenon allegedly left users unfairly prone to scams.
Language Points To Altcoin Scams
“Cryptocurrency as an asset class saw a bull run in 2018, increasing valuations multi-fold. The high returns and volatility of cryptocurrencies invited a lot of interest from retail investors and speculators looking to make a quick return,” Bing reflected on its policy.
There wasn’t much regulatory oversight, and the overall pseudo-anonymity built into currencies like bitcoin made cryptocurrency a prime target for fraudsters and scam artists to defraud end-users.
Classifying 2018 as crypto’s bull year, Bing, perhaps unconsciously, appeared to hint that it was altcoin projects which attracted the lion’s share of suspicion.
Bitcoin prices had already begun falling in the second half of December 2017, but it was only the following month that altcoin markets saw their own all-time highs.
No Change On The Horizon
Demonizing Bitcoin would in turn place Microsoft at odds with ad ban ally Twitter, the CEO of which, Jack Dorsey, this year begun publicly championing the largest cryptocurrency.
As Bitcoinist reported, praise of scaling solution the Lightning Network rapidly evolved into full advocacy, with Dorsey promising the technology would ultimately come to both Twitter and his payment platform Square.
At the same time, Facebook has hinted it is also preparing to embrace cryptocurrency to a certain extent.
In February, reports surfaced about an in-development project dubbed ‘Facebook Coin,’ a token which, sources say, should expand beyond the social network to include platforms such as Instagram and WhatsApp.
“The start of 2019 presents opportunities for taking our quality and protection efforts even further,” Bing meanwhile concluded.
“We’ll continue to leverage the interdisciplinary efforts of experts in machine learning and system design to scale our technology, alongside the domain expertise of policy and review experts to deter bad actors.”
What do you think about Bing’s cryptocurrency ad ban? Let us know in the comments below!
- Source: First Appeared Here
- Published Time: 2019-03-26 14:00:41
The views and opinions expressed in this article Microsoft: Bing Blocked 5 Million Cryptocurrency Ads In 2018 do not reflect that of 48coins, nor of its originally published source. Article does not constitute financial advice. Kindly proceed with caution and always do your own research. In rounding off this piece Microsoft: Bing Blocked 5 Million Cryptocurrency Ads In 2018, here’re the Top prominent words: Cryptocurrency Ads. Cryptocurrency Ads In 2018. Microsoft Bing Blocked. Microsoft Bing Blocked 5.
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